Fractional CMO for Law Firms
Is Your Law Firm
Built for Liftoff?
Most firms don't need more leads. They need to stop losing the ones they already have. Missed calls. Slow follow-ups. Mismanaged CRM. No sales support. Shitty processes. I fix the foundation, build the strategy, and help firms execute.
- 8 years
- Working with law firms
- $60M+
- In revenue generated
Firms from coast to coast
The Problem
Most firms don't struggle from a lack of leads. They struggle because they can't manage them.
Every missed call is a potential client who hired someone else.
The lead was there. Your intake wasn't. Your answering service dropped the ball. Nobody called back in time. A $12,000 case signed elsewhere. And that's just one of the ways firms silently burn money.
Piecemealed marketing, wasted attorney hours, vendors under-managed. The burn never stops.
Here's the thing… With all that wasted burn, you'll never make it to orbit. You have to fix the rocket first.
Before launching another campaign or strategizing ways to get more leads, let's plug the holes, build the foundation, and see where that gets us first.
The Solution
Simplifying the Process
After years of working with firms, I've developed a simple process.
Limited Availability
The Liftoff Offers
Designed to fix the foundation, build the strategy, and help your firm execute. Pricing is transparent, and I only work with a few firms at a time.
90-Day Cleanup
90-day Program · $9K Total
Many firms don't need a CMO on a monthly basis. However, almost every firm has foundational gaps in intake, follow-up, and conversion. CRMs are underutilized, teams are constrained, attorneys' time is limited, etc. I find every crack, help you fix it, and train your team to keep it fixed.
Days 1–30 · Audit & Diagnose
- Call flow & speed-to-lead audit
- Intake scripts & conversion review
- CRM audit & KPI baseline
Days 31–60 · Rebuild & Implement
- New call flow & intake scripts
- CRM cleanup & automation
- Dashboards & budget reallocation
Days 61–90 · Train & Transfer
- Team training & SOPs
- Leadership reporting cadence
- Full handoff, built to run without me
Fractional CMO
3 Month Minimum · $4K/mo
Executive marketing leadership without the executive salary. We meet every week to cover the strategy, the numbers, and keep accountability. We start with the 90-Day Cleanup; from there, my job is making sure marketing dollars, campaigns, and opportunities produce a return.
Foundation
- 90-Day Cleanup included
- Systems maintained & improved
Weekly Leadership Rhythm
- Executive strategy sessions
- KPI & performance reviews
- Intake & consultation coaching
Marketing Leadership
- Annual & quarterly marketing plans
- Budget ownership & ROI accountability
- Vendor, hiring & martech decisions
Scaling, efficiency, or rebuilding, your priority leads.
Growth Partner
6 Month Minimum · $8K Upfront
Some firms are held back by outdated websites, clunky CRMs, and tools that cost too much and deliver too little. This includes everything my Fractional CMO service does, plus the team and tech to replace all of it: a custom website, a tailored CRM, and fully integrated funnels, designed, built, and run for you.
Everything in Fractional CMO
- 90-Day Overhaul included
- Weekly leadership & team rhythm
- Full marketing leadership
Built For You
- Custom website design & development
- White-labeled CRM platform
- Funnels, ad accounts & automation
Run For You
- Campaign launch & management
- CRM administration & maintenance
- Tech stack management & updates
Lead capture to signed retainer, connected. One partner, one system.
Meet Robert Toler
Not a Vendor. Not an Agency. Just Me.
I've spent 25 years building businesses. For the last 8 years I've been building law firms, from solo practices to multi-million dollar firms. I'm not a vendor selling you more leads. I'm not the consultant giving you boilerplate advice. I'm the person who reaches into your marketing operations to make it effective and efficient.
Recruited to help launch the CMO program at How to Manage a Small Law Firm and spoke at a LQM.
Helped grow Modern Family Law from $3M to $10M in revenue over 5 years as a full-time marketing executive.
Have consulted with dozens of attorneys on firm growth and strategy, through roundtables and special engagements.
Spent 25 years as a business owner, marketer, and leader. This is why my experience and knowledge have become valuable.
Generated $60M+ for the legal industry in the last 8 years. I pay for myself through revenue recovery and strategy.
Built marketing platforms, websites, teams, processes and more for law firms across the country. I am multifaceted.